--- title: "Latest IP News: Trade Marks, Patents & Copyright Updates | FAL IP | FAL IP (5)" description: Explore FAL IP's blog for expert articles on trade marks, patents, copyright, and AI in Australia. Stay informed on protecting your brand and innovations. 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Stay informed on protecting your brand and innovations. ### [Apple is unable to own the “APP STORE” trade mark in Australia](https://fal-ip.com.au/blog/apple-app-store-trade-mark) FAL IP reports on Apple's failed bid to register 'APP STORE' in Australia, as the term was deemed... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Dec 9 2014 ### [SMEs: Top 5 Tips for capturing IP](https://fal-ip.com.au/blog/smes-tips-for-capturing-ip) Ensure ownership of valuable IP by formalising agreements with employees and third parties. Learn... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Oct 22 2014 ### [How to Create Successful Brands for Not for Profit Organisations](https://fal-ip.com.au/blog/create-successful-brands) FAL IP offers guidance for not-for-profits on building strong brands through identity, design,... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Oct 15 2014 ### [Fluid Trade Marks: What are they all about?](https://fal-ip.com.au/blog/fluid-trade-marks) Discover how fluid trade marks evolve continuously to engage customers, build loyalty, and protect... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Oct 3 2014 ### [Successful Brand Partnerships: Top Tips](https://fal-ip.com.au/blog/successful-brand-partnerships) FAL IP shares insights on creating successful brand partnerships, highlighting benefits like... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) May 1 2014 ### [Fashion & Branding: Create, Protect, Transform](https://fal-ip.com.au/blog/fashion-branding) Learn how fashion brands create unique identities, protect trademarks, and use branding to boost... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Feb 15 2014 ### [Apple overtakes Coca Cola as the Most Valuable Brand in the World](https://fal-ip.com.au/blog/apple-overtakes-coca-cola-as-the-most-valuable-brand-in-the-world) In 2013, Apple surpassed Coca-Cola to become the world's most valuable brand, with a valuation of... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Oct 4 2013 ### [There’s An App …Store/s…For That: Apple & Amazon Drop Trade Mark Fight](https://fal-ip.com.au/blog/apple-amazon-trade-mark-fight) Apple and Amazon have settled their 'App Store' trademark dispute, with Apple dropping the case,... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) Jul 18 2013 ### [Do I need to Trade Mark my App name?](https://fal-ip.com.au/blog/do-i-need-to-trade-mark-my-app-name) FAL IP outlines why securing a trade mark for your app name is vital to protect your brand and... By [FAL IP](https://fal-ip.com.au/blog/author/fal-ip) May 11 2013 ### [Australian Law Relating to Communal Indigenous Intellectual Property](https://fal-ip.com.au/blog/indigenous-intellectual-property) Explore how Australian IP law inadequately protects Indigenous communal knowledge and cultural... 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